Many of you already have a website or e-shop for many years and are thinking about why build something new. It is exactly the same as the renovation you do in your physical store! People who will see a modern, modern and renewed workplace are easier to become your customers. This is exactly what happens with the internet! A modern change in your website will renew the interest of your customers. So why stay behind in a society that is constantly evolving?
Below I will give you some basic reasons why you should definitely upgrade your website or e-shop.
When users visit your site, they will know at that moment whether they want to become your customers or not. That is, if you have a professional website with useful information they will see you as a professional. Conversely, if you have a badly designed website with unnecessary and useless information then they will assume the same for you and your company.
Responsive & Mobile Friendly
This is probably the most important reason to build a new site, because your website must be both responsive and mobile friendly. Day by day, the number of devices, platforms and browsers that need to work with your site is increasing. Responsive web design is a fundamental change in how we create websites for the next decade.
Technical & Coding
An important factor to consider is the increase in usability in web design. Every year the web standards change radically and the techniques for building websites become more advanced in order to comply with the latest standards. If your site was developed several years ago, it probably has a lot of unnecessary HTML code and can slow down your site’s loading speeds – which in turn can affect your ranking in Google search results.
Including state-of-the-art techniques such as CSS coding will allow your web pages to be adapted to all smartphone devices.
Many websites do not have effective calls to actions that turn users into customers. A Prompt for Action (CTA) is a button or link you place on your site to lead potential customers to become customers by completing an action on your landing page.
An old website may not be equipped with the necessary tools to help you measure how effective your online presence is. Examples of this are conversion tracking and user registrations. Today, there are a variety of online tools you can invest in to help you measure what works and what does not on your site down to the smallest detail. However, to use them, you will need a modern website.
The content of a website should be considered the most important thing, as it helps to determine how effective a website is. The fresh and unique content of the site is a very important factor in encouraging people to visit your site more often.
SEO & Website Update
Your content may be good, but if it is the same content as it was 5 years ago, then search engines may no longer think it is relevant, so it is very likely to drop in search engine rankings. Redesign also gives you the opportunity to rethink your keyword targeting and overall conversion rate of your site, because the way people search has changed dramatically in recent years.
How easy is it to use your site, how fast is it, how easy is it for users to find information, and how little is the friction when visitors try to complete any action they try to complete?
Is the dropout rate favorable?
Definition of bounce rate is the percentage of people who arrive at your site and leave without visiting a second page. A high bounce rate is an obvious sign of an outdated site not working well. Website users usually leave a site in a hurry without visiting other pages simply because they do not find what they are looking for directly or they do not like their appearance!
The loading time of your site is an important factor for people who either stay or leave the site and never return.
So what is the conclusion?
In summary, the above information highlights the most important and common signs to look out for when you want to know if your site is old and needs to be replaced.