Bright, bright colors
Bright and vibrant colors will be a dynamic and proud feature for designers in 2018. With the new SVG capabilities in OpenType fonts, color fonts in marketing emails are becoming more and more popular.
The fashion of the 90’s is back
You may have already seen stores, decorated in the style of the 90’s. Fashion and images of the ’90s will be a huge trend in 2018. Think web design with bright colors on dark backgrounds!
There will be no more gender stereotypes
More and more brands will rethink the portrayal of outdated gender roles. Unilever has discovered that women are no longer associated with the image-perfect housewife. We look forward to seeing some updated ideas on how gender is presented in next year’s ads.
The purple color – extremely violet
The color of 2018 in facebook posts, both in images and in fonts according to his research will be purple.
Page split – page split
Although we love a big image (banner) on the home page of our site, in 2018 this will start to change with more website distribution plans. Page split designs are ideal for creating visually equal value on your landing pages or homepage.
Get rid of stress
2016 was a politically chaotic year. In 2017, we were still trying to recover. But according to Facebook, 2018 will be the year we seek to distance ourselves from our stress. Ideal to achieve this are design trends, with soft, cute illustrations and positive statements.
There are many design trends in the digital marketing industry and it is difficult to list them all, but these 6 are some that we expect to be popular in 2018.