Facebook is one of the best investments of a business, as long as it works with the right marketing strategy. So, not having a Facebook page in 2018, is unthinkable. So because you need to be present on Facebook, we want to make sure you get the most out of it.
The following tips will ensure that you interact properly with users, post great content, and generally get a comprehensive and effective Facebook strategy.
A very important part before you start Facebook Marketing is that you need to be grounded and expect that first:
Things will go slowly.
You will definitely need a promotion, such as a contest, to gather likes and engagement on your page.
Your posts will have little impact.
Some of your posts may go well and some may not, don’t be surprised!
You definitely need to advertise to win (likes, sales, traffic, brand). By the way, online advertising is one of the most economical ways of advertising.
So let’s see how you will achieve the best!
Get to know your audience, talk to them, not to them
Social media exists for one simple and unique reason: to build and promote your brand. But that does not mean that you can talk about your products all day long. This is the fastest way to get your audience away. What should you do?
The best Facebook pages encourage interaction such as comments, likes, engagement. If you want your page to be successful you have to do the same, ie posts with possible questions that interest your audience, polls, quizzes, contests and “fill in the blanks”.
Here are some examples.
It is very important to always add your personal touch. Of course you want to stay professional, but on Facebook there are people who want to relax and forget about their daily routine, so they will not interact with your posts if they are too formal. Share pictures and videos of your team and happy customers. Prove that you are a business built by humans, not robots.
Post your posts on the right day and time.
Does it make sense for a post not to go well if it is posted while everyone is asleep, or at work, or not connected to Facebook?
You can definitely find out when is the right time to publish from many different sources. One is definitely Facebook, in the statistics tab. But if you do not have many followers then you can not understand much from Facebook. Another solution is the following sites. They will help you a lot for a start.
Answer in real time
When posting something, you should also be prepared to respond to messages or comments in real time. This means that you need to watch the conversations on your page carefully. This is an effective way to increase the loyalty of your audience. Interact live with customers and potential buyers. Your comments are shared and a conversation can reach more Facebook users.
Facebook’s algorithm loves videos. They are difficult to ignore by users and give the opportunity to share your message with the general public. Videos are much more likely to appear to your audience and attract their interest so do not ignore them!
Post content from others
Posting content by other Facebook users is a very friendly move, as your users will be thrilled to see that you are listening to and interacting with them while you also save time creating content.
You keep up with the climate of the time
You should try to keep your posts close to the current climate. For example, when the weather is rainy, do not hang beaches and flip flops while during a holiday or big events (eg Christmas or Easter), the hangings should be in harmony with the general climate.
Some extra tips:
Make your content informative, entertaining and promotional.
Images in each post that catch the eye and are relevant to the content.
Ask questions so users can participate.
Interact with shares and tags with other companies or users you like.
Take advantage of hashtags.
Make offers for your fans.
Give your fans a boost to interact with you or to gain their trust and become your customers.
You are constantly alternating visually
A user can see your Facebook ad multiple times. If he sees the same picture over and over again, he will stop noticing it and may get tired. For this reason it is good to have 2-3 different images in each of your ads and to alternate them in the audience of your campaign. Finally, it is very important to change the cover photo about once a month. Your fans will see that you are there and will not forget you.
That’s a lot of information we know, but marketing on Facebook is not easy and we wanted to make sure you started on the right track. However, there are other more sophisticated things that Marketing on Facebook hides and will constantly evolve.